Major Search Engines use Link Popularity as part of their Ranking Algorithm
Link Popularity Tools
The link popularity check tool will return the number of backlinks to your website as reported by search engines.
Link popularity is the number of websites that link to you. Sometimes called "inbound links" or "IBL's", it can be checked using a link popularity tool. Search engines track and report the number of other sites that link to your website. Link popularity is a good measure of your website's visibility and many major search engines use link popularity as part of their ranking algorithm.
Our members have access to a number of link popularity and link analysis tools.
Link Popularity Tool: Checks your link popularity across several major search engines.
Links Spider Tool: Returns all the links on a given web page to make link verification easier.
NEW! Link Popularity Comparison Tool: Quickly compare the link popularity between different websites across major search engines.
NEW! Link Partner Finder: Returns possible reciprocal linking partners based on your keywords.
NEW! Reciprocal Link Checker: Verifies links from one website to another.
NEW! Backlink Analysis Tool: Gives you in-depth information that allows you to measure the quality of your inbound links.
Quality links are one of the most important factors in ranking algorithms.
It is not enough to have more links than your competitor - your links need to be of higher QUALITY.
SOME FACTORS THAT CONSTITUTE QUALITY LINKS:
- The link to you uses your primary keyword or phrase in the anchor text.
- The site linking to you is related to yours (theme or industry).
- The site linking to you has a high PageRank (relative to your website).
- The site linking to you could be considered an authority within your industry.
- The site linking to you is already ranked high for your keyword or phrase.
- The site linking to you is from a .edu or .gov domain.
- The link to you is "one way" or not reciprocated.
So, before you use a tool to check link popularity, consider using web site promotion tools that go beyond popularity and give you a more in-depth view of elements that affect your rank.

